|Not only does 1Degree's team stand behind pay per click advertising, we recommend it to all of our clients. This recommendation holds even if they are ranking #1 on a keyword result (free) listing. The simple reason: when conducted properly, PPC ensures increased website traffic and generates valuable web site exposure. So why are people losing with PPC?|
If you wanted to launch a TV commercial would you film it yourself or hire professionals? If you wanted to run a magazine ad would you teach yourself graphic design or hire an ad agency? Now, if you know nothing about search engine marketing are you going to manage a PPC campaign yourself or look for professional help?
Google and Yahoo’s main source of revenue is from sponsored listings. These companies are successful because pay per click works, as long as it is done correctly.
For an effective pay per click campaign we recommend starting with a three to five thousand dollar budget.
Learn more about PPC campaigns in Online Marketing FAQ, or call us today at 425-822-7755.
|Did You Know?|
|Maximizing Your Campaign|
If you bid on the keyword “shoes”, you are also bidding on every keyword string with the word “shoes” in it, including keyword strings that may not necessarily apply to your product. If your campaign is not properly managed, you may find yourself paying for clicks on “pink women's running shoes” when your business actually specializes in men's dress shoes.
|1Degree can help you choose keywords that will be both effective and more affordable.|